Took over an aesthetic services account that had already spent heavily on boosted posts and remarketing, but with weak campaign structure, limited tracking, and poorly organized audiences.
Before the rebuild, current customers and lookalike audiences were stacked together, custom audiences were not structured properly, and campaigns were running without pixel integration. I fixed the pixel setup, restructured the custom audiences, and separated monthly specials from core service campaigns so each offer could be targeted more clearly.
From there, I rebuilt the account into a funnel from awareness to leads. Because aesthetic campaigns often attract a high volume of low-intent inquiries from people mainly asking for prices, I also added phone verification to improve lead quality, integrated CallRail for attribution tracking, and connected HubSpot to lead forms so the client could receive and respond to leads more directly.
The result was a more organized lead generation system that brought new lead costs down to roughly $21–$30 per lead, compared with the previous range of $100–$150 per lead.
