strategic expertise at a glance
Selected Work
A focused look at the projects I’ve helped shape across websites, paid media, funnels, and campaign strategy — from building digital presence to cleaning up ad systems and improving how people move from first touch to inquiry.
Website Design
Kumaykay River Farm had no website or digital presence before this project. The goal was to create a simple, grounded site that introduced the brand, supported online visibility, and made it easier for guests to explore stays and experiences.
Website Design
Good Time Golf Boston needed a digital home before launch. I helped create a strong online presence that reflected its identity as an indoor golf and sports bar venue.
paid media marketing
Managed lead generation campaigns for a home care business across Meta and Google Ads, with a focus on working around limited website tracking, budget constraints, and tight location targeting.
paid media marketing
Took over a dog nutrition brand’s Meta advertising after extended awareness spending without a clear lower-funnel acquisition structure. The work focused on improving campaign flow, audience strategy, and conversion intent.
paid media marketing
Took over an aesthetic services account with heavy boosted-post and remarketing activity, but limited campaign structure and weak tracking. The work focused on organizing audiences, improving campaign setup, and creating a clearer path for lead generation.